top of page

How to be a Fair Trade advocate in a Bear Market?


With financial concerns on Wall Street and current events showing a toll for the worse, how do you stay optimistic about a global economy.

In the case of Fair Trade there is some measures. The good thing about Fair Trade is having a connection with your producers, allowing communication, and building strong friendships on both sides of the ocean in some cases. Fair Trade is about creating a family, and helping each other in best and worst of times is part of it. Products may move slower, and markets may show red-flags, but at the end of the day, business is about the people you work with and service.

By bringing this mindset into the field, traders and producers can form strong connections in the best and worst of times, that will be sure to survive the worst of them.


bottom of page